Using Google Webmaster Tools To Send Good Google Signals

Use GWT To Send Good Google SignalsAs SEO’s we all want to make Google happy. I know, Google says to build websites for the user, not Google. However, it is important to keep in mind that you need to make sure Google is happy when they visit your site as well. There’s a lot of places to go for information on improvements that should be made on your website, but one of the more overlooked places is actually a Google property. Today I’m going to cover a few areas in Google Webmaster Tools that can help you send some good signals to Google (while improving user experience at the same time). [Read more…]

Your PageRank Doesn’t Impress Me

Not Impressed

[Update – Oct 7, 2014] – This ended up being a pretty timely post. It was announced yesterday in a Google+ Hangout that Google will most likely no longer be updating its Toolbar PageRank data. This makes using PageRank as an authority metric even more useless.

PageRank is a term that Google uses to let you know the power, or authority, of a website. PageRank is determined by the number and quality (PageRank of linking sites) of links that domain has coming in. This sounds like an important metric, doesn’t it? Four, maybe five years ago that might have been the case. Today, I couldn’t care less what your PageRank is and you shouldn’t either.

There are two main reasons why I have this opinion. [Read more…]

I’ve Gone Standing Desk

Standing DeskThis weekend was the first weekend in a long time that my wife and I spent the weekend at home. Doing nothing but sitting around and relaxing. It’s been a long long time since we’ve had a low key weekend on the couch.

I noticed Sunday morning that my left hip was hurting, but this is nothing new and seems to flair up when I do an excessive amount of sitting down for work. So I wasn’t looking forward of a whole work week of sitting in pain.

That’s when the lightbulb went off that it might finally be time to convert to being a Standing Desk worker. [Read more…]

Setting Up Google Analytics Ecommerce Tracking

Google Analytics EcommerceDo you sell products online? Do you know how much product was sold to a customer that found your website from a Search Engine? A banner ad? Social Media?

If you answered “no” to any of these questions then you need to set up Google Analytics ecommerce tracking right now. With a correctly set up ecommerce tracking script you can obtain a very detailed overview of your revenue and how customers found your website when purchasing products.

[Read more…]

Choosing The Right Web Hosting Company

Choosing The Right Web HostChoosing the right web host can be tough. Trust me, I know. My job for six years was to make sure that you chose the company I worked for as your web host. Not every host is right for every situation so I’m going to take a look at some of the key subjects you should consider at when choosing your next web host.

[Read more…]

Learn the Basics of SEO

Learning The SEO BasicsEveryone would like their website to be found. Whether it’s your business, your personal blog, or anything in between; one of the most important ways to be found is through Search Engines. Why is that so important? Imagine your business sold Vacuum Cleaners and someone went to a Search Engine with the intent to buy a Vacuum.

You’d want to be the first in line when they made that search wouldn’t you? Visibility to qualified visitors is key to any businesses success online. Search Engine Optimization is the practice of optimizing a website for maximum visibility in a Search Engine. Whenever you create a new page on your website there are some key elements you want to address to maximize your exposure.

[Read more…]

A New Chapter

A New ChapterA new website design usually follows a big change in my life. This time around it was a career change. Back in February I left my position at HostDime and spent A couple months figuring out what I wanted to do next.

I started with HostDime my Junior year in college so up until this point I have known nothing else and I left that position with many new skills and a ton of experience. There were a lot of different directions I wanted to go with all the new skills I developed but I had no idea where I was going to end up. Then I was offered the opportunity to interview with a company that does SEO and marketing, specifically within the web hosting industry and needed a Strategist. I couldn’t think of a more perfect position for my skillet and I am happy to report that I am now a Strategist for Northcutt!

[Read more…]