As SEO’s we all want to make Google happy. I know, Google says to build websites for the user, not Google. However, it is important to keep in mind that you need to make sure Google is happy when they visit your site as well. There’s a lot of places to go for information on improvements that should be made on your website, but one of the more overlooked places is actually a Google property. Today I’m going to cover a few areas in Google Webmaster Tools that can help you send some good signals to Google (while improving user experience at the same time). [Read more…]
[Update – Oct 7, 2014] – This ended up being a pretty timely post. It was announced yesterday in a Google+ Hangout that Google will most likely no longer be updating its Toolbar PageRank data. This makes using PageRank as an authority metric even more useless.
PageRank is a term that Google uses to let you know the power, or authority, of a website. PageRank is determined by the number and quality (PageRank of linking sites) of links that domain has coming in. This sounds like an important metric, doesn’t it? Four, maybe five years ago that might have been the case. Today, I couldn’t care less what your PageRank is and you shouldn’t either.
There are two main reasons why I have this opinion. [Read more…]
Everyone would like their website to be found. Whether it’s your business, your personal blog, or anything in between; one of the most important ways to be found is through Search Engines. Why is that so important? Imagine your business sold Vacuum Cleaners and someone went to a Search Engine with the intent to buy a Vacuum.
You’d want to be the first in line when they made that search wouldn’t you? Visibility to qualified visitors is key to any businesses success online. Search Engine Optimization is the practice of optimizing a website for maximum visibility in a Search Engine. Whenever you create a new page on your website there are some key elements you want to address to maximize your exposure.